Poster Design | Preserve Endangered Species
I designed a poster dedicated to preserving endangered species. Since the design is meant for a bulgarian audience, I decided to dedicate it to an animal which inhabits the Balkan Peninsula - the balkan lynx.
The primary aim of the poster is to invoke emotion and empathy in the viewer and raise awareness about the issue. The red target and the lynx looking directly at the viewer puts them through the lens of the hunter, who is stripping wildlife of its diversiveness.
The color palette is made of earth tones, with red as the accent color.
- University Project -
